Campaign Planning
Catchment Areas
Travel Behaviour
Omnichannel Activation
Site Selection
Cinema Optimisation
Orig.Dest. Analysis
Audience Creation
Travel Intent
Pitch Optimisation
Brand Insights
Location Busyness
Transport Usage
Location Intelligence
Transport Planning
Proximity Targeting
Audience Activation
Media Measurement
GDPR Compliance
Location and Movement Intelligence Like Never Before.
Your competitors are using richer data to make faster, more confident decisions about who to target, where to invest, what to build, and how to operate. It is a competitive advantage.
Kogenta’s proprietary data layers unify location and movement into a single, decision-ready view of real-world behaviour. Enhanced by AI for the highest fidelity, Kogenta enables you to plan better, execute faster and delivery better results.
Relied on by leading advertising agencies, retail groups, and transport authorities, Kogenta helps you make better-informed decisions, maximise revenue and cut avoidable cost.
Kogenta Connect Data Layers
Campaign Planning
Catchment Areas
Travel Behaviour
Omnichannel Activation
Site Selection
Cinema Optimisation
Orig./Dest. Analysis
Audience Creation
Travel Intent
Pitch Optimisation
Brand Insights
Location Busyness
Transport Usage
Location Intelligence
Transport Planning
Proximity Targeting
Audience Activation
Media Measurement
GDPR Compliance
Kogenta. Intelligence for places and the way people move.
Predictive real-world intelligence. With privacy built in.
Kogenta builds deep, evolving profiles of places, using large-scale movement patterns to reveal the flows and forces that define how places perform.
Location decisions are typically based on outdated data, assumptions, or expensive research. You’re guessing – or overpaying. If your goal is to plan better, execute faster and deliver better results at a fraction of the cost, then Kogenta Connect is the answer.
Kogenta Connect Data Layers





























Kogenta – The Leader in its Field
The Data & Intelligence Infrastructure Company That Transforms Data Into Advantage.
Kogenta is a Data and Intelligence Infrastructure company transforming how organisations understand and act on real-world behaviour – at grid level, street level, postcode level, zip code level, postcode sector level or anywhere in between.
Our Kogenta Connect product provides the most comprehensive geo-contextual datasets on the market by combining privacy compliant location signals, demographics, transport feeds, expenditure and behavioural indicators, POIs, aggregated survey data and more. Then we supercharge it all with proprietary AI to create structured, high-resolution insights into the people, places, and movement patterns that define any location.
Want to know how busy a neighbourhood is? Who lives there, Who visits? When? Why? What brands they engage with? Our connected data layers reveal it all – with the context and clarity you need to act.
From targeted advertising to transport or infrastructure planning, our intelligent data pipelines – fused, validated, and enriched with AI – deliver precision and power at scale.
You choose how to access the Data Layers
– As Data Layers that you can drop into your own DMP or analytics stack or access via API.
– With our optional Visualisation Tools: Kogenta Explorer – our advanced mapping module or Kogenta Dashboards – our use case ready, pre-configured dashboards.
Kogenta isn’t just another data provider. We make sense of the real world – so you can make smarter, faster decisions in yours.
100% Privacy Compliant
At Kogenta, privacy isn’t an afterthought — it’s foundational to what we do. We are fully compliant with the General Data Protection Regulation (GDPR) and operate with strict adherence to privacy-by-design principles. In the limited cases where we work with personal data, the data is rigorously anonymised at the source, aggregated, and guaranteed with appropriate consent to ensure that individual identities are never compromised. Our data processing practices are regularly reviewed to meet evolving regulatory standards across Europe and beyond. When you work with Kogenta, you can be confident that data privacy, transparency, and ethical use are at the heart of our approach.

Data-Driven Insight
Our Data Expertise.
Kogenta is home to a team of true data experts; the minds behind Kogenta Connect, the most advanced geo-contextual Data Layers and platform on the market. Our team’s deep domain knowledge in location intelligence, behavioural science, and AI has enabled us to build a product that doesn’t just process data – it understands place. Every data layer within Kogenta Connect has been rigorously sourced, verified, and engineered to reveal the full story of real-world environments, from urban vibrancy and footfall to brand presence and behavioural propensities.
Kogenta Connect is used by a wide range of industries
Advertising
Kogenta Connect empowers advertisers and media planners with the real-world intelligence they need to pitch, plan, and optimise campaigns with confidence. By revealing who visits an area, when, and why, with rich detail on behaviours, brand affinities, and contextual relevance, our platform enables you to pinpoint the best locations, formats, and moments to reach your audience. Whether you’re building a hyper-local pitch deck or planning a national campaign, Kogenta Connect provides the geo-contextual insights that make every proposal smarter and more persuasive.
Transport
Retail
Kogenta Connect provides retailers, landlords, and retail analysts with a single, high-fidelity data foundation to understand how people live, move, and spend across every location. Built on the Kogenta Grid, a consistent hexagonal spatial framework, it layers mobility, demographics, expenditure, and contextual data to deliver precise, privacy-safe retail intelligence. Whether you’re planning new stores, analysing competitor locations, or optimising marketing investment, Kogenta Connect gives you the clarity you need to act with confidence.
Cinema
Kogenta Connect brings a new level of precision to cinema marketing, site selection, and audience engagement. By analysing the real-world behaviours, visit patterns, and brand affinities of local populations, the platform helps film distributors, cinema chains, and cinema advertising agencies understand who their audiences are and how best to reach them. From identifying high-potential catchments for a new release to tailoring campaigns based on footfall and lifestyle signals, Kogenta Connect delivers the data-driven insights needed to make every film launch more targeted, impactful, and successful.
Municipalities
Kogenta Connect gives municipalities a unified, high-fidelity data foundation for understanding how people, places, and services interact in the real world. Built on the Kogenta Grid, a high-resolution spatial framework, it layers together movement, demographics, expenditure, and contextual data to deliver a consistent, privacy-safe view of activity across any town, city, or region. Whether you’re planning transport networks, evaluating retail vitality, monitoring tourism, or supporting environmental goals, Kogenta Connect helps public decision-makers work with clarity and confidence.
Alternate Markets
Kogenta Connect gives investment teams a unified, high-fidelity data foundation for understanding how consumers, locations, and markets behave in the real world. Built on the Kogenta Grid, a high-resolution spatial framework, it fuses movement, visitation, demographic, expenditure and contextual signals into a consistent, privacy-safe dataset that reveals how activity is shifting across sectors, brands, and geographies. Whether you’re assessing the health of retail networks, monitoring portfolio performance, tracking competitive dynamics, or identifying early indicators of growth or decline, Kogenta Connect equips analysts and portfolio managers with the clarity and evidence they need to make faster, more confident investment decisions.
Commercial Real Estate
Kogenta Connect delivers a single, trusted foundation for understanding people, movement, and markets. Built on the Kogenta Grid, a consistent spatial framework based on H3 hexagonal indexing, it layers together movement, demographics, expenditure, and contextual data to provide evidence-based clarity for every asset and location. Whether you’re acquiring, developing, leasing, or managing property, Kogenta Connect helps you see beyond the address, to the people who power performance.
The Details
We hope you find valuable information on our site. For more on what Kogenta has to offer, reach out today!









